Overall Plan
The overall plan for marketing your book has one main purpose… to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your book makes it onto the various bestseller lists on the Amazon site, your sales will really take off.
But just like it takes money to make money, it takes sales to make sales. You need enough sales to propel your book up those lists, and then your book will take off on its own.
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